For people who want a career that involves both business skills and passion, then any of the sports marketing jobs is an ideal option. This is because the sports industry relies heavily on marketing and corporate sponsors to generate revenue, so there are many different kinds of jobs available for sports-minded people.
From advertising agencies to public relations firms, numerous companies are looking for new talent — making the types of sports careers available to you nearly limitless. And, if you’ve pursued a degree in Marketing or Sports Marketing, your chances of landing one of these sports marketing jobs skyrockets.
Top 8 of the Best Sports Marketing Jobs
It is the dream of many people to make money while having fun in the process. The sports marketing jobs are in various types but comes with handsome salaries, which is why you should consider a career in line with the industry.
Most sports companies prefer to use outside agencies for advertising purposes. Also, many companies hire advertising personnel to handle advertising campaigns. While working in an advertising department, you may be assigned jobs that include media ad buys, graphic design, and copywriting.
Other opportunities that are often available within advertising departments include targeted/themed promotional campaigns, product-specific advertising, social media campaigns, and radio and television ads.
- Salary range: $22,000 – $82,000
- Average salary: $51,440
2. Sports Agents
Sports Agent is one of the most sought after career in the sports industry. It has to do with sports team or personality representation. It is a very competitive niche.
In some cases, agents might also work with trademarks and licensing images for organizations, teams, and athletes.
- Salary range: $18,000 – $100,500
- Average salary: $48,115
Event management job requires the ability to execute an event flawlessly, including the organization of sponsors, audio and video production, promotional campaigns, and ticket sales.
There are numerous roles in event management including Director of Operations and various assistants and support staff.
- Salary range: $20,500 – $81,000
- Average salary: $43,395
4. Public Relations
This is one of the most important aspect of Sports Marketing involving writing of press releases and dealing with both local and national media — acting as a representative of the sports team.
A job in public relations (PR) position entails promoting and supporting a positive media presence for the organization, sports team members, and the league. To be a good PR employee, you must have both excellent oral and written communication skills.
- Salary range: $20,500 – $92,000
- Average salary: $48,382
5. Marketing Research
The core of most organisations is to offer value in exchange for money, therefore, rely on the services of marketing research personnel to analyse and give insight of the marketplace that a particular sports entity serves.
As someone employed in marketing research, you will have to learn more about participants, fans, as well as the team’s competitors. Marketing researchers might also provide consumer satisfaction and economic impact surveys among key data that promotes the business of sports.
- Salary range: $37,000 – $78,000
- Average salary: $53,712
The sport industry offer one of the most lucrative retail opportunity. In the merchandising sector, you could either be in store management or you can purchase products for an organization too.
You might also be employed in a larger store and specialize in merchandise related to sports for that particular location (like a national retailer). Large organizations such as a pro team or colleges and universities often have professional opportunities to handle their sports merchandise.
- Salary range: $28,365 – $83,811
- Average salary: $56,910
This particular sector is covers the following sub-niche
- Account Manager, Ticket Sales
- Account Executive, Premium Sales
- Corporate Sports Sales – Entry Level
- Ticket Sales Associate Internship
7. Restaurants and Hospitality
Basically, the sports industry is an entertainment industry. It utilizes sporting events for entertaining clients or to provide perks for employees.
As someone employed in the area of hospitality and restaurants, you would need to market the opportunities to businesses, offering diverse packages depending on the need. Each client can have different preferences in this area, so you often have to modify proposals in food and beverage alternatives and facility selections.
- Salary range: $44,000 – $97,000
- Average salary: $65,539
This is one of the most populated niche in Sports marketing jobs. Perhaps, they are many roles to choose from, and that is not far from the truth.
The job of a representative of the customer service department, is to maintain a good relationship with fans as well as small businesses and larger organizations that buy season tickets.
Representatives can also work with groups or people that are looking to purchase a large number of tickets for events. In some cases, salespeople are also required to sell a luxury box or other premium seating.
People in sales might also sell sponsorship opportunities for sports organizations. This often includes a more complex approach, and you usually have to bring a well-thought-out strategy for the proposal. So, you might have to collaborate with team representatives as well as with other businesses to come up with a mutually-beneficial partnership
In addition, the responsibilities in sales also include approaching advertisers that might want to advertise during radio or televised broadcast, at the sporting venue itself, or in a printed program.
- Salary range: $30,500 – $63,500
- Average salary: $45,803