Trivago release first statement regarding club sponsorship after Abramovich sanction

Chelsea’s training wear partner, Trivago has released a statement regarding their ties with the club.

“The uncertainty over the current ownership situation of Chelsea FC has been challenging. Moving forward, it is important to us to continue supporting the club, the fans and community along with the essential work that the Chelsea Foundation does to help those in need.

“We are looking forward to a transition of ownership as soon as possible and want to support the club in this process. We will provide any update to our business relationship if and when appropriate.

“As a company of global citizens, we cannot condone the unprovoked and catastrophic invasion of Ukraine. We believe in a free world, freedom of speech and peace. We continue our efforts together with our teams to support the humanitarian efforts and to ease the suffering of the affected population. We stand with Ukraine.”

The travel brand’s response to the sanctions is a lot more reserved compared to that of shirt sponsor ‘3’, who immediately put their deal with the club on hold.

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